Car Advertising Slogans You Should Use
One of the most common ways to see slogans or taglines used in advertising is when cars are promoted. The popular car slogans vary from industry to industry, but each one is meant for different audiences.
Here are some of the more successful slogans currently being used in automobile advertising campaigns:
“Don’t judge a book by its cover.” This motto may have been suggested by Audrey Hepburn, herself a symbol of timeless beauty and grace. As she once said, “Nobody can tell you how much beauty you carry inside. People can only tell you that you are beautiful.” Although the intent of this slogan is for customers to look beyond appearances and see the real product within, it is difficult to convince some people to do so. By naming a product based on superficial qualities, or even by suggesting that they promote “beauty,” many auto manufacturers can guarantee sales efforts will be in vain.
“Because life’s better in a convertible. Just ask the top half.” This catchy slogan was used to persuade customers to buy a convertible. It also acted as a clever play on words, suggesting that a car was an integral part of life and that the “top half” would ask for this type of car.
“We make cars people love.” This statement is meant to convince potential consumers that they should buy the car they are viewing. The slogan not only places trust in the name brand but also suggests how reliable their products are.
“It’s a great year for cars. You can’t lose.” Although this ad may seem odd, it was also popular because it made people feel as if they were in control of the situation. The suggestion that “you can’t lose” is what gives consumers hope when purchasing a car while acting as a reminder that they can make their own decision if they choose not to buy the product. This is one of many slogans that work to instill confidence in potential customers.
